10 January, 2014

Bounce Rates – What they mean – Whats acceptable?

We talk and consult with many clients throughout the day and a common thing we look at are site bounce rates.

A bounce rate is one of the metrics that Project Managers / Designs – Developers look at when assessing a sites performance. With Google Analytics, a bounce is defined as a visitor that lands on just page of your site and leaves. Depending on your Analytics, a bounce can be someone on your site for 5 seconds or 30 seconds. Its important you understand the data you are seeing.

So whats a good bounce rate anyways?

The answer to this question is it depends. The more general the keyword phrase, the higher the bounce rate. The more specific your phrase, the lower the bounce rate. This is assuming your landing page copy is relevant.

20 % or less: Wow!

40 – 60 %: What we see on average

60 – 70 %: Its ok, we see it for some vague keywords (ie. Digital Cameras, Cameras)

80 %: Requires further evaluation

Keep in mind that the above are not universally accepted figures. This truly depends on the architecture and goals of the site. It also varies with PPC and SEO analytics data.

For a free consultation / analysis of your site, Contact Us today!

You have a new website — Now What?
15 February, 2018
5 Valentine’s Day Marketing Campaigns That Weren’t Irritatingly Gooey

February is not just the month for people in love. It’s also a great time for brands and marketers to celebrate love...

continue reading
13 February, 2018
Are You Cashing in on Love? 5 Hacks to Double your take this February

U.S. consumers are expected to spend an average of $143.56 on Valentine’s Day, an increase from last year’s $136.57, according to the...

continue reading
12 December, 2017
You have a new website — Now What?

A new website? Wow that is a huge thing! Right? But with great things, comes great responsibilities; and those might, at times,...

continue reading

Don’t Hesitate to Contact us for any Information.



    Digimagnet Inc. 201 E center St Ste. 112-3137 Anaheim, CA 92805

    +61 480 017 540

    Ready To Grow?

    Get Your Free Audit today:

    Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Smegoweb can help you reach your business goals.