22 July, 2015

Importance of Explainer Videos

The explainer videos have grown very popular over the recent few years. And one of the main reasons behind this is the fact that the explainer videos provide a very effective and affordable way of developing a business. It not only increases the company’s conversion rates but also act as exceptional marketing tool by improving the company’s average sales and describing the product.

Another reason why explainer videos are experiencing such explosive growth online is because of the algorithm used by Google. This algorithm determines search rankings through calculating the total amount time that is spent by a visitor over your website.

There are a numerous reasons why your business may require an explainer video in order to grow. A few of these reasons are given below:

1. A Better Chance to be reviewed on Google

When searched on Google, a explainer video has a 50 times better chance of appearing among the top results i.e. the first page – than the services or products that have been marketed only through text.

2. Online Shopping made easy

Individuals who do online shopping tell that watching explainer videos makes their shopping experience less stressful.

3. Video Rules over Words

An explainer video with a length of 90 seconds equals 1.8 million words.

4. Many Viewers

On an average, there are greater number of people who prefer watching explainer video rather than going through the entire website.

5. Longer User Retention Rate

On an average, people who watch online videos tend to stay at least two minutes longer on the website in comparison to those who don’t watch the videos at all.

6. Monthly Viewers

Approximately 45% of internet users watch at least a single video on a monthly basis.

7. helpful for Business Executives

75% of the total business executives use internet to watch at least one work related video featured on business web pages on a weekly basis. Also, 59% of the senior business executives strongly prefer watching videos in comparison to reading text of the websites.

8. Easy to remember

It is easy for individuals to remember about the service. So the next time if they want the same service or product they will prefer your business.

Apart from gaining popularity and boosting the sales of the business, explainer videos can provide ample of benefits to anyone who uses them – these help business to grow because of their ability to explain a service or product successfully and precisely.

In a nutshell, explainer videos are increasingly becoming the most efficient method of advertising and information sharing.

– Post By Apala Kain

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